Hi Jackson - I followed your advice and got rid of the "It's a dirty job, but someone has to do it." It made sense. I was just trying to write about the "dark" side of the demand for some products. (I have a marketing background). They are necessary (again, except cigarretes), but morbid at the same time - and require special type of executives who can cope with such darkness to make their businesses thrive. I couldn't do it... Many thanks. Best, Carl.