This will be a PDF e-book that I offer for free to build my email list.<br /><br />Sections highlighted in yellow are callouts and nothing special.<br /><br />I'm OK with the casual tone - contractions are OK.<br /><br />Look for incorrect articles and other simple mistakes that I overlooked.<br /><br />Don't worry about verifying links.<br /><br />Generally follow AP style.<br /><br />thanks,<br /><br />ken little