Hi - This is my first project with Editor World.<br /><br />This is a chapter in an anthology-style book about marketing tactics. Each author is contributing a chapter.&nbsp;<br />The tone should remain friendly, even funny, inspirational. He's a southern California guy and an expert marketer.&nbsp;<br />No particular style guidelines (AP, etc.). My preference is for highly readable text, short sentences, short paragraphs.&nbsp;<br />Internet with a capital I.<br /><br />I'm not sure what else to say - if you have questions, just ask. Thank you!