<strong>ALL FEEDBACK AND SUGGESTIONS GREATLY APPRECIATED!!</strong><br /><br />The Strategic Communication Planning Project will be a 10-12 page (1.5 spaced, 10 point, Times New Roman) paper that provides an opportunity to address some of the unique strategic issues and objectives discussed in class. The goal is to develop the appropriate format and criteria for successful strategic communication. Each student will research the goals and/or needs of a particular corporation or industry of his/her choice and then propose an integrated communications and/or legislative strategy to achieve those goals/needs. Students are cautioned to focus on a scenario that provides for succinct, but detailed, analysis. The project itself should show original thinking--along with appropriate research and examples--to develop appropriate communication strategies, identify potential partners, develop key messages, anticipate stakeholder reaction, and consider methods for outcomes evaluation. <br /><br /><strong>Elements of the Project</strong> <br />Introduction: Briefly describe the issue and the strategic communication approaches you are recommending. <br /><br />Situational Context: This section should establish the parameters of strategic communication issue, describe the company, its market position, the issues to be confronted, and the stakes involved. <br /><br />Recommendations: In a very succinct manner, describe each step of the proposed communication strategy, how it will work, why it will work, and how it fits into the overall strategy. <br /><br />Evaluation/Modification: Identify the means by which you will measure the effectiveness of your campaign, and how you are prepared to compensate for unexpected circumstances or underperformance. BE SPECIFIC. <br /><br />Conclusion: A short conclusion to summarize your thoughts. <br /><br />Presentation Format: The manner in which you structure your paper should be well organized, informative, and clearly outlines the structure of the project..