<p>Dear Mr. Ells and Mr. Moran,</p>
<p>&nbsp;</p>
<p>Thank you for contacting APCO Worldwide in regards to a potential crisis you are experience at the moment.&nbsp; Here, at APCO, we believe in providing the best services to help our clients communicate their corporate reputation.&nbsp; After reviewing Chipotle&rsquo;s reputation among consumers and advocacy groups in the food and health industry, we identified critical emerging issues that can hinder your company.&nbsp; In the past six-month Chipotle was the topic of every media outlet due to shareholders&rsquo; concerns over executive&rsquo;s compensation packages.&nbsp; In addition, Chipotle has been reported in the news within the past 72 hours over unethical practices and GMOs found in Chipotle&rsquo;s products.&nbsp; The other issues we observe were Chipotle&rsquo;s lack of communication with consumers about the current rumors.&nbsp;&nbsp; The damaging accusations in the news can destroy your company reputation, if it&rsquo;s not handle immediately.&nbsp; Below, we listed three recommendations that will start shifting the public current perception of Chipotle:</p>
<p>&nbsp;</p>
<ul>
<li>First, start creating press releases frequently, the last release was published on March 11, 2015.</li>
<li>Secondly, produce PSA&rsquo;s to put the rumors to rest, which helps with rebranding the company,</li>
<li>Finally, develop programs in the community to help educate underserve areas about healthy eating patterns.</li>
</ul>
<p>&nbsp;</p>
<p>APCO would be happy to assist further with the development and planning of the listed recommendations above and we hope you found them suitable for your company.&nbsp;</p>