<p>Thank you for the opportunity to review your document. I enjoyed reading it because I learned about many companies that I will look into in more detail</p>
<p>You requested the following: spelling, duplicated or omitted words&hellip;a basic proofread. That has been done, but as the text appears to be a compilation from many sources (with the expected inconsistencies), the following notes are offered for changes to be considered that might improve the final version of the text</p>
<ol>
<li>ToC: The Table of Contents has several problems. First, it needs leader lines (&hellip;&hellip;&hellip;.10) to better connect the titles/subtitles to the page numbers. Also, some of the texts below the main section titles are too long and need to be &ldquo;wrapped around&rdquo; into two lines (see entry for page 117, for example).</li>
<li>Percent vs. %, both are used in the text. Need to pick one and use it throughout the text. Suggest using %. Sometimes the figures are presented in brackets [4 percent]. Don&rsquo;t need the brackets.</li>
<li>EM dash: This is the longest dash ( &mdash; ). Usually doesn&rsquo;t have on space before or after it; however, the spaces are used throughout the text, so at the point consistency is the key.</li>
<li>Capitalizing industry names: That&rsquo;s fine as Health Care, Education Industry&hellip;, but then healthcare (one word) and education are used in the text. See page 12, for examples.</li>
<li>Unnecessary capitalization: See page 16. (World Power, Superpower, Government, MOJO, Globalization, International and more).</li>
<li>Smart quotes vs. dumb quotes: See page 17 for examples.</li>
<li>At the end of a quote that ends a sentence, the period goes inside the quotation mark (.&rdquo;)</li>
<li>Serial comma in or out? Now, sometime in, sometimes out. Ex. out up to page 18, in on page 19.</li>
<li>Usually define all acronyms. See PSA on page 19, GE on page 20.</li>
<li>Usually spell out one to nine and then use numerals (10, 11&hellip;). See page 21: 9 million. See page 36: nine million. See page 76. This is still inconsistent in the text and figures (sometimes spelled out, sometimes not).</li>
<li>Internet is usually capitalized.</li>
<li>Confirm &ldquo;badging framework&rdquo; on page 22. Likely jargon known by readers.</li>
<li>Bad page break on page 34. Early Automobile, Karl Benz Design (Germany, 1886) should be moved to the next page, which might skew the Table of Contents.</li>
<li>Page 39, both EIEIO and E.I.E.I.O. are used.</li>
<li>Use of the ampersand (&amp;) and (+ sign) in text. In most if not cases, would suggest &ldquo;and&rdquo; and &ldquo;plus&rdquo; in the main text.</li>
<li>Another bad break on page 43: Chart title is separated from the chart.</li>
<li>Page 48: Source has been separated from chart.</li>
<li>WW II vs. WWII (both are used in text).</li>
<li>Repetition. This sentence appears on page 25 and again on page 50: Over 366,000 high school students are enrolled in AP U.S. History, compared to 22,000 in AP Computer Science, despite 150,000 computer science job openings and zero for U.S. History.</li>
<li>Graph title on page 54 (New System) is not centered.</li>
<li>Page 54 appears to be missing a graphic [RATM]. This might skew the layout and change the Table of Contents.</li>
<li>Chart on page 55 is missing both a title and a source.</li>
<li>Page 55: another bad break: KaizenEDU is on page 55, but related text is on page 56.</li>
<li>Hyphenation is an issue: Hyphens have been inserted where needed (technically, not a proofing task, rather an editing task).</li>
<li>Page 57 has both Knowledge As A Currency and Knowledge-As-A-Currency; then on page 58, Knowledge-as-a-Currency.</li>
<li>Page 58 has both smart phones and smartphones.</li>
<li>Page 59: Don&rsquo;t understand the &ldquo;fuzzy&rdquo; graphics under Networked. Also, under the graphic is a note with an asterisk, but there is not at corresponding asterisk in the graphic.</li>
<li>&nbsp;Need a global check of spacing after periods (sometimes one, sometimes looks like more).</li>
<li>March that Changed the World, on page 63 is not in any kind of order (alphabetical or chronological). Seems chronological from most recent to most distant would be better.</li>
<li>Chart on page 70 has &ldquo;Total NHL Players.&rdquo; What does the January entry with 10.4 mean? A percentage of the total number of players? Cannot be the actual number.</li>
<li>Asterisks under tables/charts. When you use an asterisk, you need to have a corresponding one in the table chart.</li>
<li>Would suggest changing ampersands in text and charts to &ldquo;and.&rdquo;</li>
<li>No space before or after a slash.</li>
<li>Nobel Prize-winning economist James Heckman (page 95, but see page 94)</li>
<li>Some subtitles are in blue, some in orange; the blues are in the TOC and the orange are apparently not. Why? See Page 135.</li>
<li>All colons following a bold lead-in need to be bold as well. Did not mark after page 100.</li>
<li>Hyphens are needed in many places and these are indicated by the insertion tool.</li>
<li>E.g. is always followed by a comma.</li>
<li>Usually avoid starting sentences with numbers, percentages, and fractions. Gave up on marking all; too many.</li>
<li>Smart phone vs. smartphone. Both are used.</li>
<li>K-12, k-12, k12, Kindergarten-12. This needs to be made consistent.</li>
<li>Would spell out all monetary amounts: page 159: $392M ($392 million). This occurs a lot.</li>
<li>Page 176 to 184: There are subtitles in orange that are not in the Table of Contents, but similar subtitles in blue from page 184 are included in the TOC. A bit confusing.</li>
<li>Would delete the asterisk from all captions. Asterisks need a corresponding symbol in the text or graphic.</li>
<li>The subtitle &ldquo;Models that Work is used on pages 186 and 189. Is the duplication necessary?</li>
<li>Page 186, both theatre and theater are used.</li>
<li>Page 191 has an asterisk in the table, so keep the one in the note. Also, what is &ldquo;MOOC?</li>
<li>Gap between page 198 and 209, but there are subtitles in the text.</li>
<li>Page 229: Don&rsquo;t see the connection between the text and picture (the diversity of the colors?).</li>
<li>&nbsp;Page 245: This sentence has been repeated several time in the total text. &ldquo;Over 366,000 high school students were enrolled in AP U.S. History, compared to 22,000 in AP Computer Science, despite 150,000 computer science job openings and zero for U.S. History.&rdquo;</li>
<li>&ldquo;Millennials&rdquo; is sometimes capitalized and sometimes not.</li>
<li>Page 260: In the 4P&rsquo;s analysis throughout the document, some entries end with a period and many do not. If full sentences, then insert a period.</li>
<li>21st century skills, 21 Century skills, 21st-century skills. All forms are used in the text.</li>
<li>Quote on page 305 seems inappropriate.</li>
<li>Check for blueprint vs. blue-print.</li>
<li>All of the four Ps should end with periods. Now a mix.</li>
<li>Missing information on page 344. The insertion of this information will change the ToC.</li>
<li>The end of the document seems incomplete, pending the insertion of data. The insert markers have been highlighted in yellow.</li>
</ol>
<p>As a final suggestion, particularly for documents of this size, working in Word instead of marking up a pdf would be beneficial in that the changes can be made (and tracked) and other tools such as search and replace can be used.</p>
<p><br /> Thank you.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>