{"coupon":"","discount":"","doc_name":"Schickler Announcement","doc_id":66365,"editorId":"3523","email":"meg.phillips@sailstiletto.com","message":"<ul>\r\n<li>Please pay special attention to<\/li>\r\n<ul>\r\n<li>tense shifts - what is the proper tense for a&nbsp;press release&nbsp;like this?<\/li>\r\n<li>Quotes and Punctuation<\/li>\r\n<li>Commas -- improper use throughout (I think<\/li>\r\n<\/ul>\r\n<li>First paragraph - is family-friendly mentioned too many times? An Alternative? Idea is that wives and kids are comfortable on a dry boat that is not likely to flip over and scare people...and stable sailing most of the time.<\/li>\r\n<li>CEO, Jay, doesn&rsquo;t like the word Revolutionary in the last sentence. Some options for revolutionary below, but we never agreed on one. If you can think of a better way to say it, please. He doesnt want it to sound trite, trendy, or too overconfident. But I need it to be the big punchline!<\/li>\r\n<ul>\r\n<li>ground breaking<\/li>\r\n<li>a new era<\/li>\r\n<li>breakthrough<\/li>\r\n<li>ground-breaking<\/li>\r\n<li>refreshing<\/li>\r\n<li>paradigm shift<\/li>\r\n<li>course correction for the sport<\/li>\r\n<\/ul>\r\n<\/ul>","price_select":"8","temp_doc_name":"upload_56d9c6726917e8.34351367.docx","word_count":"410","subtotal":17.63,"total_amt":17.63,"firstName":"Jay","lastName":"Phillips","lastfour":"7502","exp":"0518","address":"340 soundview dr","city":"kill devil hills","zip":"27948","state":"North Carolina","country":"United States","transactionReference":"8041703777"}