{"coupon":"","discount":"","doc_name":"The Perils of Bad Strategy ","doc_id":67451,"editorId":"2750","email":"tiggeressj@aol.com","message":"Hi George,&nbsp;<br \/><br \/>This one of many marketing assignments.&nbsp;<br \/><br \/>Thank you for making my horrible last assignment readable. :) This time, I tried my best to look more presentable.&nbsp;<br \/><br \/>This assignment is to write 1. What is the \"big idea\" 2. how i might be able to apply in practice 3. my thoughts and reflection for the below article.&nbsp;<br \/><br \/>You dont have to read it at all. I know it is not in your service description. If you see it as an interesting article (you might have already read it though), you can read it.&nbsp;<br \/><br \/>Here is the link for the article. &nbsp;<br \/><br \/>http:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-perils-of-bad-strategy<br \/><br \/>Best regards,&nbsp;<br \/><br \/>Julie","price_select":"1","temp_doc_name":"upload_5734fab0d97268.07278440.docx","word_count":"412","subtotal":11.12,"total_amt":11.12,"transactionReference":"PAY-0EN39762V8022642CK42P26I"}