{"coupon":"","discount":"","doc_name":"Marketing Strategy","doc_id":69491,"editorId":"1772","email":"dom_833@hotmail.com","message":"Hello,&nbsp;<br \/><br \/>Below is the assignment:<br \/><br \/><br \/>\r\n<p>The objective of this assignment is being able to understand and apply the target market concept as well as segmentation. The assignment has three clear and distinctive parts (2 products and 1 service) but you have to do the same analysis for each.<\/p>\r\n<p>If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado?<\/p>\r\nFor each of these two products as well as for the service, please identify at least five segmentation characteristics that you&rsquo;d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls&mdash;demographic, geographic, behavioral, or psychographic. Where it is appropriate, be sure to include at least one characteristic from each category.<br \/><br \/><br \/>The word count must be at least 700 words, no more than 800.<br \/><br \/>Thanks in advance! :)<br \/><br \/>Dominic&nbsp;<br \/><br \/>","price_select":"2","temp_doc_name":"upload_57ec4ae5397148.98665936.docx","word_count":"725","subtotal":14.5,"total_amt":14.5,"firstName":"Dominic","lastName":"Weisse","lastfour":"6097","exp":"0818","address":" 690 Rivershores Drive Unit 404","city":"West Bend","zip":"53090","state":"WI","country":"United States","transactionReference":"8671175198"}