{"coupon":"junefb20","discount":1.62,"doc_name":"Cruise Case","doc_id":68261,"editorId":"2750","email":"tiggeressj@aol.com","message":"Good afternoon,&nbsp;<br \/><br \/>Hope you are ready for the weekend. We are celebrating Independece Day on Monday. It will be long weekend. I am sooo ready for the weekend!<br \/><br \/>Here is Case if you want to understand what are all these groups (\"admirals,\" \"little mermaids,\" etc.)<br \/><br \/><br \/><br \/>\r\n<p>The typical cruise ship passenger may not actually exist. While the core target market for cruise vacations is 25 or older, with a passport and household income of at least $40,000 who is likely to have cruised at least once before, that description now covers more than 40 percent of the U.S. population. That&rsquo;s why cruise marketers no longer think in terms of an &ldquo;average&rdquo; customer. So many different specialty cruises are springing up to appeal to different market segments that almost anyone can find themselves in a target group.<\/p>\r\n<p>What&rsquo;s your passion? Whether you like to cook, quilt, tango, snorkel, listen to jazz, play baseball, garden, watch movies, gaze at Impressionist art, explore investment strategies, hold a family reunion, or engage in a host of other pursuits, there&rsquo;s a themed cruise for you, with specific on-board and on-shore activities, workshops, and seminars hosted by skilled instructors. Even if you&rsquo;re attending a business meeting or conference rather than enjoying a vacation, you may well find yourself cruising for the occasion. Business managers find that meetings on cruise ships can save as much as a third of the cost of land-based gatherings, once all cost factors like meals, lodging, travel, and audio-visual equipment are taken into account. Besides, says the cofounder of a company that plans such events, cruising &ldquo;excites people.&rdquo;<\/p>\r\n<p>Passengers do fall into a number of traditional demographic categories that cruise marketers find useful. Analyzing factors like country of origin, language, economic status, and psychographics, marketers have devised distinct market segments. &ldquo;Explorers&rdquo; are well-to-do repeat customers, a small group that&rsquo;s profitable but challenging to please. &ldquo;Admirals&rdquo; are older and loyal; they appreciate a traditional experience. &ldquo;Marines&rdquo; are young professionals on the lookout for a better experience each time; they&rsquo;re eager to parasail, surf, and rock climb. &ldquo;Little Mermaids&rdquo; are upper-middle-class families in search of a memorable vacation, while &ldquo;Escapers&rdquo; just want to get away from the daily grind without worries or complications. Finally, &ldquo;Souvenirs&rdquo; are in search of the best deal; price is their priority.<\/p>\r\n<p>Marketers even have a term for those whose interest and income make them unlikely to become cruise customers. They are &ldquo;Adrift.&rdquo;<\/p>\r\n<br \/>Best regards,&nbsp;<br \/><br \/>Julie","price_select":"1","temp_doc_name":"upload_5776e285a66a29.12719236.docx","word_count":"300","subtotal":8.1,"total_amt":6.48,"transactionReference":"PAY-9HF48333KC1639145K53OFGY"}